Job advertisements that inspire
Learn how to create compelling job advertisements in just 3 hours
The job posting is the first point of contact between your company and a potential candidate and determines whether they apply to you. It is your company's most important tool for attracting the right candidates for your job.
Date:
November 14, 2024
Time:
08.30 am - 11.30 am
Implementation:
Online via MS teams
This is what you will learn:
Find out which core components every good ad needs.
Understand what is important to your target group and how you can hit them right in the heart with the right wording.
Find out which platforms and channels are best suited to reach your target group.
Get tips & tricks on how to create appealing job ads in just a few minutes that will make you stand out from the competition.
Discover how AI and ChatGPT can help you create and optimize your job ads.
Learn from A/B tests and real examples what works and what doesn't in job ads.
Contents
The job ad as the first point of contact between the candidate and the company - Success factors for good job ads
The first impression counts: How to convince candidates of your company with a convincing job advertisement.
Understanding your target audience: Learn what your target audience really wants and expects in the modern job market.
The right channels: Find out which platforms are currently particularly effective and how you can find an optimal mix to successfully reach your target group
Create job advertisements that inspire - Convince people of the position and your company
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Structure & Wording: Learn how to create clear and structured job ads and how to score points with creative wording instead of boilerplate.
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Employer Branding: Learn how to showcase your company's culture, benefits, and values to appeal to the right audience.
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New Digital Tools: Dive into the world of digital tools, learn about AI and ChatGPT, and find out how they can help you with your job ads Other modern technologies can help you create and optimize your job ads.
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Best practices: Inspiring examples from other companies.
Conclusion and Q&A
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We clarify your open questions and you start creating compelling job ads that inspire with concrete input and fresh motivation.
Why Active Search?
This workshop is aimed at HR professionals, recruiters and company representatives who want to optimize their job advertisements to attract the best talent. You will benefit from practical knowledge to target your job ads to your target group and increase your applicant numbers.
Method: You will experience a varied workshop with short presentations, interactive moderation and practical exercises. During this training you will receive valuable input for optimizing your job advertisements.
Delivery: virtual, in small groups
Date: November 14, 2024
Time: 08.30 - 11.30 a.m.
Investment: CHF 450,- (excl. VAT)
Note: The group trainings are held in German. Individual company trainings can also be held in English, just contact us.
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Know-how: You will learn how to create convincing job advertisements that appeal to the right talents and motivate them to apply to your company.
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Practical implementation: With concrete tips and tricks and best-practice examples, you can optimize your job advertisements and positively highlight your company.
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Best practice: You will learn how you can tailor your job ads to your target group with small adjustments and thus achieve a positive effect on the number of applicants.
How you will benefit from the workshop
Moderator
Aleksandra Corzun
Master of Arts (MA) in HR-Management & Skills Development With New Media
Since 2011 I have been helping companies to solve their recruiting bottlenecks with creative ideas and modern solutions. Today I am helping verious organisations as external Recruiting, Talent Acquisition and Sourcing Advisor.
Feedback from Linkedin Training
Feedback to Workshop:
„I was impressed by the clear structure and hands-on exercises of the workshop. The content was precisely tailored to my needs, and the trainer was very competent. The course helped me significantly boost my confidence in job interviews.“
Jasmin Vögelin, HR Business Partner at EBL